Noel-Levitz just released their 2010 E-Expectations Report (opens new window). The survey is of more than 1,000 high school seniors. It examines their attitudes and behaviors toward Web content, social networking, recruitment videos, and e-mail.

If you are not familiar with the report, here is a quote from their site:

An ongoing project to uncover the online expectations and behaviors of prospective students

What do students expect when they arrive at your campus Web site? What kinds of electronic communications will resonate with them? How can you create the kind of dialog that turns Web visitors into student inquiries?

The E-Expectations series has studied the expectations and behaviors of college-bound high school students, as well their parents, prospective graduate students, and current college students transferring to other campuses. This research project examines what students want to find on Web sites, as well as their attitudes toward communication mediums such as social networking, text messaging, cell phone calls, and instant messaging being used for recruitment.

I recommend everyone who works in higher ed read it and keep it in mind when doing any communication to prospective or current students.

Download the 2010 E-Expectations Report (opens new window) (pdf)